The Success Story of Simpl - Sustainability Digital Venture
Simpl | Digital Venture Development

$300,000

Annual revenue after launch

$250,000

Development budget saved

1,000+

Hours saved on reporting

Business Challenge

Simpl approached Kunso with the need to digitalize their business processes and modernize their backend systems. Simpl is a joint venture between Meridiam and Blunomy (the specialized consultant on the SDG methodologies).

Before approaching implementation phase, Kunso team had to study and build comprehensive development plan for the sustainability measurement methodology.

The key to building a successful digital venture isn't just the technology used, but how well the team is assembled to keep the project evolving.

Objectives:

  • Digitalize Simpl's SDG/EUT quizzes.
  • Transition from Excel driven calculations to modern tools.
  • Build digital venture from scratch.
  • Augment staff to support ongoing development needs.
  • Hire a Chief Technology Officer (CTO).
  • Setup a hybrid off-shore / in-house team.
Balthazar Schlumberger

The key to building a successful digital venture isn't just the technology used, but how well the team is assembled to keep the project evolving.

Balthazar Schlumberger

CEO at Simpl

Balthazar Schlumberger LinkedIn

Solution Provided

1. Discovery Phase

The discovery phase is critical to delivering a software product on time and within budget. It ensures all stakeholders are aligned, their needs are understood, and the key user flows of the application are clearly defined. This phase reduces risks and provides a solid foundation for the development process.

Asking the right questions is vital for building a successful product. During the three-week discovery phase, Kunso thoroughly explored the client's business challenges to present the best solution within the required timeline. This in-depth analysis ensured that the proposed solution was both effective and aligned with the client's objectives.

Deliverables:

  • 10 UX/UI Screens
  • Technology Proof-of-concept
  • Architecture diagrams
  • 8 weeks Development Backlog

2. Solution Development

The development of the product focused on two main objectives: kickstarting the product development and initiating the hiring of a local team to support the product post-release.

The key focus was on building an Agile team capable of delivering smoothly while continuously gathering requirements from the client and stakeholders. Unlike traditional software development, building a Digital Venture emphasizes optimizing processes over speed. This approach ensures sustainable growth and long-term success.

Deliverables:

  • End-to-end Product Development
  • Agile rituals and unified process
  • JIRA setup and documentation
  • Technology documentation
  • Engineering resource plan

3. In-house CTO / Team Hiring Consulting

While product is a crucial part of delivery, having onboarded a team who will be able to keep up with the development post-release is something you can't neglect in Digital venture.

Kunso was involved into hiring over 300 specialists over the years for clients we've been working with. Having leadership on the client side helps product to grow organically and be able to innovate faster.

Deliverables:

  • Engineering Budget for 6–12 months
  • CTO Evaluation Framework*
  • Engineering Hiring Pipeline
  • Interviews & Candidates evaluation
  • Onboarded 3 Engineers and CTO
Services Delivered
Digital Venture Development
Hiring CTO Service
Agile Process Consulting
Offshore Software Teams

Technologies & Tools

Simpl had technology stack focused on efficiency of development using standard ReactJS framework for the frontend and NestJS / PostgreSQL for the backend. The solution is hosted on the Google Cloud using efficient Cloud Run for simplified DevOps process.

Airtable — is a crucial piece of architecture as there are many stakeholders required interface for modifying methodology for ESG and EUT ratings. Simpl is taking very seriously their scoring system and it helped to save a lot of time for development.

Auth0 — one of the easiest ways to create secure and GDPR compliant user management out of the box.

Gen AI — for data validation pre-filled questionnaires. Helps massively to reduce human labor on manual work related to data.

  • Google Cloud
  • PostgreSQL
  • NestJS
  • ReactJS
  • NextJS
  • Airtable
  • Artificial Intelligence
TECHNOLOGIES
Google Cloud
PostgreSQL
NestJS
ReactJS
NextJS
Airtable
Artificial Intelligence
Auth0

Conclusion

The Simpl digital venture is a prime example of building a successful platform from the ground up. Kunso crafted a robust solution that was not only delivered within six months but also immediately attracted three new clients post-launch.

By assembling a strong technical team and implementing effective processes, Simpl is now well-positioned for sustainable growth and innovation. This project highlights Kunso's ability to create impactful digital solutions that drive real business results from inception to execution.

Results
  • 6 Months to live product
  • 3 New clients after launch
  • 5 People hired in-house
  • New CTO Onboarded

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